In a move towards personalization, Mazda Canada is offering something unique when it comes to car accessories for the Mazda2: vinyl decal "Skins" that are applied to the outside of the car.
As the new entry point into Mazda's line-up, the all-new 2011 Mazda2 will appeal to a younger generation of drivers who value individuality and self-expression, especially when it comes to their vehicles.
Exclusive to the Canadian market, the Skins program offers Mazda2 owners the ability to add their personal style to their car by applying a unique vinyl decal ‘Skin’ design. Owners can choose from one of four themes: three music-based themes (Rock, Pop and Urban) and one performance-inspired theme (Speed). Each Skins design comes in three different sizes (small, medium and large) and seven different colours to match the body colours of the Mazda2, for a total of 84 different decal variations! Depending on the size, the cost is $375, $455 or $595 plus installation.
“Today’s young people are all about standing out from the crowd, and expressing their own style and taste,” says David Klan, Senior Director of Marketing and Sales at Mazda Canada Inc. “Demonstrating their ‘personal brand’ is important, and we are offering them a unique new means of self-expression with both our Skins program as well as our Mazda2 Yozora special edition.”
Mazda2 owners will be able to choose their Skin theme, colour and size atwww.mazdaskins.ca. Application happens at the dealership and takes approximately an hour, depending on the size. The Skins are made from high-quality 3M automotive vinyl, are safe on the vehicle’s paint and are included in the vehicle’s 3-year, 80,000 km warranty. The Mazda 2 starts at $!4,000.