Amazon Echo Spot

Apple iPad (2018)

Spectre x360 13 2-in-1

Samsung Galaxy S9

Acer Windows Mixed Reality Headset and Controller

ScoopFree Original Self Cleaning Litter Box

Kindle Oasis (2017) - The Perfect eBook reader

Azio's Retro Classic Mechanical Keyboard

Google Pixel Buds

Jaybird Run wireless bluetooth headphones

BlackBerry Motion

Apple iPhone X

Microsoft Xbox One X

Miele Blizzard CX1 Hardfloor PowerLine

Google Pixel 2 and Pixel 2 XL

Sonos One Smart Speaker

Windows 10 Fall Creators Update

Anki Overdrive - Fast and Furious Edition

Apple TV 4K

Google Home Mini

Fitbit Flyer

Fitbit Ionic

Huawei P10

Apple Watch Series 3 GPS + Cellular

2018 Toyota C-HR

Apple iPhone 8 Plus

Nomad leather case for iPhone 8 Plus

Alcatel A50

Tile Pro Sport smart tracker

27-inch Apple iMac with Retina 5K Display

Anki Cozmo programmable robot

Microsoft Surface Laptop

Motorola Moto Z2 Play

Google Home

Sennheiser HD-1 in ear wireless headphones

Motorola Moto E4

Apple iPad Pro 10.5-inch

BlackBerry KEYone

Philips Hue Smart Lighting System

insta360 nano 360 camera for iPhone

2017 Cadillac CT6 Luxury

UAG Rugged Case for Surface Book

Motorola Moto G5

Samsung Galaxy S8 and S8+

2017 Chrysler Pacifica

2017 Cadillac XT5 Platinum

2017 Jaguar F-Pace

Linksys VELOP Whole Home Mesh Network

Fitbit Alta HR

2016 Range Rover

2016 Ford Flex Limited

Timex IQ+ Move fitness tracking watch

2016 Hyundai Sonata Hybrid

2017 Mazda CX-9 Signature

2016 Mazda MX-5

Sennheiser PXC-550 Bluetooth headphones

2017 Mercedes-Benz C-Class 4MATIC Sedan

Sudio Regent Bluetooth headphones

Samsung Gear S3 Frontier

VisionTek SoundTube PRO Bluetooth speaker

Fitbit Charge 2

« Photos of upcoming BlackBerry X10 QWERTY smartphone leak | Main | Review: Google Chromebook Series 3 by Samsung »

The Apple Beat: Apple Design according to Hartmut Esslinger

Photo by Harmut EsslingerBy Gadjo Cardenas Sevilla

I have always been fascinated with Apple's industrial design. Seeing Hartmut Esslinger's various design studies and prototypes for Apple products during the 80's shows how the Apple industrial design language was so ahead of its time and how the company produced some truly intriguing ideas.

Esslinger made his name as a designer for Sony (WEGA, Trinitron), Louis Vuitton. His company Frog Design created the design language for the Macintosh and he followed Steve Jobs from Apple to NeXT when Jobs was fired by Apple's John Sculley-led board.

Reading the post from, it is clear how there was a definitive design language that unified Apple's early devices. Some of the concepts are also very intriguing and ahead of their time. There's a 1984's version of a smartphone there, a MacBook, an iPad-like tablet and a Baby Mac that's kind of a dead ringer for the early iMacs.

Many of the all-in-one desktop concepts still look fresh even if they're using CRT displays and not LCDs. What intrigues me most about this is how Esslinger was able to create new forms that were not just imaginative but appear to be functional.

image courtesy of hartmut esslinger

The designs are also unified in look and feel and unmistakably Apple at the very core. Clean, smooth, angular and somewhat quirky they are most certainly original. 

Anyone interested in Apple industrial design as well as early prototypes should also try and find a copy of AppleDesigng: The Work of the Apple Industrial Design Group by Paul Kunkel and Stylectrical: On Eletro Design that Makes History by Friedrich Von Borries.

The latter is particularly hard to find as it has been in circulation since the late 90's but is worth a read specially if you are as fascinated as I am by Apple industrial design and prototypes.

Images from Hartmut Esslinger


Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>