2016 Range Rover

2016 Ford Flex Limited

Timex IQ+ Move fitness tracking watch

2016 Hyundai Sonata Hybrid

2017 Mazda CX-9 Signature

2016 Mazda MX-5

Sennheiser PXC-550 Bluetooth headphones

2017 Mercedes-Benz C-Class 4MATIC Sedan

Sudio Regent Bluetooth headphones

Samsung Gear S3 Frontier

VisionTek SoundTube PRO Bluetooth speaker

Fitbit Charge 2

2017 GMC Acadia Denali

Apple AirPods

Apple MacBook Pro (Late 2016)


Game of Thrones Season Six Blu-Ray

Michelin Premier all-season tires

Tom Tom Spark 3 Cardio +

Google Daydream View VR headset

ASUS ZenBook 3

Jaybird X3

JBL SoundBoost Speaker Moto Mod

Moto Insta-Share Projector for Moto Z

Google Pixel XL

Apalon's My Alarm Clock app

Lenovo Moto Z

Apple Watch Series 2 and watchOS 3

iOS 10

Apple iPhone 7 and iPhone 7 Plus

Dyson 360 Eye Robot Vacuum

Dyson V8 Absolute Cordless vacuum

Tablo by Nuvyyo

Samsung Gear Fit 2 fitness wearable

Ulysses for macOS and iOS

Epson SureColor P600 Wide Format inkjet printer

HBO's Vinyl Season 1

Apple MacBook (2016)

Papago! GoSafe 268 mirror mounted dash-cam

Piper all-in-one security

JayBird Freedom headphones

SF MoMA app

Fitbit Blaze fitness tracker

UA HealthBox

Dyson Pure Cool Link

Lola by Blue

HTC 10

Apple iPhone SE

Apple iPad Pro 9.7-inch

2016 Chevrolet Malibu

Dell XPS 12 with 4K Ultra HD display

RHA S500i Noise Isolation headphones for iOS

Samsung Galaxy S7

2015 Mazda CX-9

Moto 360 (2015)

Sennheiser Momentum In-Ear headphones for Android

ASAP Dash Rapid Charger

Jaybird Reign Fitness Tracker

Samsung Galaxy S5 Neo

« Photos of upcoming BlackBerry X10 QWERTY smartphone leak | Main | Review: Google Chromebook Series 3 by Samsung »

The Apple Beat: Apple Design according to Hartmut Esslinger

Photo by Harmut EsslingerBy Gadjo Cardenas Sevilla

I have always been fascinated with Apple's industrial design. Seeing Hartmut Esslinger's various design studies and prototypes for Apple products during the 80's shows how the Apple industrial design language was so ahead of its time and how the company produced some truly intriguing ideas.

Esslinger made his name as a designer for Sony (WEGA, Trinitron), Louis Vuitton. His company Frog Design created the design language for the Macintosh and he followed Steve Jobs from Apple to NeXT when Jobs was fired by Apple's John Sculley-led board.

Reading the post from, it is clear how there was a definitive design language that unified Apple's early devices. Some of the concepts are also very intriguing and ahead of their time. There's a 1984's version of a smartphone there, a MacBook, an iPad-like tablet and a Baby Mac that's kind of a dead ringer for the early iMacs.

Many of the all-in-one desktop concepts still look fresh even if they're using CRT displays and not LCDs. What intrigues me most about this is how Esslinger was able to create new forms that were not just imaginative but appear to be functional.

image courtesy of hartmut esslinger

The designs are also unified in look and feel and unmistakably Apple at the very core. Clean, smooth, angular and somewhat quirky they are most certainly original. 

Anyone interested in Apple industrial design as well as early prototypes should also try and find a copy of AppleDesigng: The Work of the Apple Industrial Design Group by Paul Kunkel and Stylectrical: On Eletro Design that Makes History by Friedrich Von Borries.

The latter is particularly hard to find as it has been in circulation since the late 90's but is worth a read specially if you are as fascinated as I am by Apple industrial design and prototypes.

Images from Hartmut Esslinger


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