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FujiFilm X10 Camera

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Thursday
Jul122012

NBC and Adobe join forces to launch two 2012 Olympics iOS apps

NBC Olympics is launching two apps today, both built by and powered by Adobe as part of its comprehensive coverage of the London 2012 Olympic Summer Games.

NBC Olympics partnered with Adobe, which built both apps and is powering them through the conclusion of the Games. The NBC Olympics Live Extra and NBC Olympicsapps are available on select Android handset and tablet devices within Google Play, and on the App Store for iPhone, iPad and iPod touch.

NBC Olympics Live Extra, will allow cable, satellite and telco customers to live stream more than 3,500 hours of content, including all 32 sports, every athletic competition and all 302 medal events. The second app, simply titledNBC Olympics, will provide short-form highlights, TV and online schedules, live results, columns and the new Primetime Companion feature – the ultimate complementary, second-screen experience for NBC's nightly primetime Olympic broadcasts.

“It’s been great working with NBC Olympics to change the way live sporting events are experienced by consumers. NBC is now able to create, deliver, monetize and measure the Olympics across mobile devices – using tools and technologies that make up Adobe’s video solutions.” said David Wadhwani, senior vice president, Digital Media Business, Adobe. “We’re working closely with NBC Olympics and others to ensure viewers have a seamless viewing experience with two easy-to-navigate apps.”

Zenkel added, “NBC Olympics is confident that Adobe, a proven technology leader and longtime partner, will deliver the best mobile event application experiences America has ever seen.”

The entire Olympics mobile and tablet experiences were built by and are powered by technologies that make up Adobe’s Project Primetime, enabling NBC Olympics to create, deliver, verify, monetize and measure the Games across mobile and tablet devices.

To learn more about Adobe technology powering the apps and for a behind-the-scenes video, go tohttp://blogs.adobe.com/digitalmedia.   

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