Adobe just released its annual Mobile Consumer Survey that studies the mobile consumer habits of Canadians and people around the world. Here are some of their findings:
- Android smartphones are the most popular by ownership across all age groups: 59% for young, 60% for middle, and 54% for older. iPads are the most popular with young (27%) and middle-aged (31%) groups. The Kindle Fire is the leader with the older age group (22%).
- Given the choice between websites or apps for accessing media content on a mobile device: 42% reported preferring a mobile app, followed by a regular website at 38%, and mobile-optimized website at 20%.
- Facebook is the dominant social network but less so than last year, accessed via mobile at 85%, followed by Twitter at 35%, and Google+ at 21%. A majority of brands provide mobile-optimized experiences for offers that are launched from their Facebook fan pages via mobile devices.
- 70% of respondents don’t pay to access content on their mobile devices. Only 22% said they paid for access to games, 8% for news, and 7% for video.
- 52% of respondents prefer apps for reviewing bank information, but websites are more popular for reviewing stock and mutual fund account information (60%), researching stocks and mutual funds (65%), conducting stock and mutual fund transactions (61%), researching or shopping for a new financial account (71%), and applying for a new financial account (67%).