Yahoo! rumoured to partner with Yelp to improve local business data on search engine
Sunday, February 9, 2014 at 12:41AM
Nicole Batac in Collaboration, First Looks, News, Yahoo!, Yelp, rumours

Yahoo! is looking to improve local business information on its search engine so they are reportedly tapping Yelp to help achieve that goal. The Next Web reports the collaboration between Yahoo! and Yelp has been announced internally with plans to debut the feature soon. Yahoo! CEO Marissa Mayer is said to have been interested in Yelp for a while and even tried to acquire the company back when she was at Google.

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