Amazon's gone and done it. They've launched a smartphone and its called the Fire Phone. Available only in the IS and to AT&T subscribers, this is a 4.7-inch Android powered device that boast some interesting features such as Dynamic Perspective which is a bit of a 3D effect on images when the device is tilted or moved, Firefly technology which identifies printed text on posters, magazines, and business cards—make calls, save new contacts, send emails, and visit websites without typing long addresses as well as MayDay, a free, live, on-device video support with an Amazon expert, 24x7, 365 days a year. It looks like Amazon is aiming their phone at a very limited market in the US and that's fine.
We've not seen the Fire phone up close but it doesn't seem disruptive enough to be a huge player on a global scale. Remember Amazon runs a curated version of Android's app store which is rather limited. Doesn't look like it will get Google services anytime soon either.