There are certainly a variety of health and sports-focused wearable trackers in the market today and many of those interact with smartphone apps. Joining them is Runtastic's Orbit which is a 24-hour tracking device that allows users to track their daily movements, fitness activities and sleep cycles. In combination with the just-released Runtastic Me app, Orbit further expands the Runtastic Ecosystem and is the first Runtastic hardware product geared towards “anyone and everyone,” regardless of an individual’s affinity for sports or fitness. The Orbit is the company's first wearable device and the first product to be available in Canada through an online store (and soon retail).