The watch industry regards the burgeoning smartwatch segment with much suspicion. But it would seem one of the traditional watchmakers want to get in on the game somehow. Montblanc unveiled a new e-Strap watchband that adds a 4-centimer widget to the inside of a watchband. It has a screen and a notification system that is connected to a smartphone app. It isn’t as advanced as other fitness trackers or smartwatches but it will give you standard notifications and accelerometer data to track your steps.
Since this is a luxury brand, it is made out of Florentine leather and the device is made from a carbon material they call “diamond-like carbon.” Yes, terms like will turn things into expensive, luxury items. Montblanc is making the e-Strap an add-on for its watches but they will sell it as a standalone product for about US$300.
Source: TechCrunch | Via: The Verge