In the past, HP partnered with Beats Audio for speakers and audio technology on various of its products. Now that Apple owns Beats and its various patents, products and technologies, HP has decided to hook up with a new partner to continue its focus on great audio experiences.
The first HP personal computing systems with Bang & Olufsen and B&O PLAY audio will be available this Spring.
“Audio plays an important role in the experience customers have on their PCs, tablets and accessories whether it’s watching a movie, listening to music or Skyping with friend and family,” said Ron Coughlin, senior vice president, Personal Systems, HP. “With their passion and expertise, we are thrilled to work with Bang & Olufsen to create exceptional sound experiences for customers.”
“Bang & Olufsen and B&O PLAY have a long heritage in delivering great music and audio experiences for people no matter where they decide to enjoy their media,” said Tue Mantoni, CEO, Bang & Olufsen. “We are excited to collaborate with HP to bring our iconic sound to HP PCs.”