After revising its 10-year partnership with Microsoft, Yahoo is testing the waters with Google search ads in some of its desktop and mobile queries. Google and Yahoo won’t talk about the specifics of its arrangement but according to Yahoo they work with other search providers from time to time to “create the absolute best experiences for Yahoo users.”
The revised deal of Yahoo and Microsoft allows them to get help from other providers for up to 49 percent of its search results. Google wanted to provide Yahoo with search ads back in 2008 but the plan was axed by U.S.’s Justice Department because it could deny “consumers the benefits of competition.” It hasn’t been made clear if the companies have cleared things with the agency yet.
Source: Engadget