Netflix will not be taking kindly to VPN users now. After launching in over 190 countries, Netflix plans to take a more proactive approach in blocking VPN users who spoof their location to get access to content not licensed in their country.
The company is said to be using "evolving" proxy detectors, which are reported similar to what other firms do. Those who don't use proxies should not see any difference with how they use the service. They don't take issue with account sharing, though. What they are discouraging is VPN use. Netflix has promised they're working on bringing their entire content library to everyone. But with the Netflix Everywhere launch, that might take some time.