Samsung wants more content for its Gear VR headset. And hoping to help push that goal further is a new movie studio the company plans to open up in New York. The virtual reality studio will be located inside an existing Samsung office in the city. The South Korean brand revealed its plans at the Sundance Film Festival. They didn’t go into much detail yet but we’re sure to hear more about it when more concrete plans are made.
The festival also became grounds where Samsung showed off not just its VR material but also a place where they announced a one-year partnership with the Sundance Institute. The collaboration hopes to foster movie makers and other creative to explore the medium. And who knows maybe the 2017 would have VR play a much bigger role in the film festival.