Over the past 10 years, 70 million lives have been impacted by (RED)-supported Global Fund grants. At the start of Apple’s partnership with (RED), 1,200 babies were born with HIV every day, and today, UNAIDS predicts that number could be near zero by the year 2020, with the end of AIDS by 2030.
Apple has always been a partner of the (RED) initiative to raise awareness and funds for the fight against aids. For 2016, the 10th anniversary to support (RED) in its mission to create an AIDS-free generation. Apple, the world’s largest corporate contributor to the Global Fund, and this year marks its 10th anniversary supporting (RED) in the fight to end AIDS.
“The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”
This year Apple customers can join the fight while playing the games they love, shopping for loved ones ahead of the holiday season or listening to an exclusive (RED) holiday album from The Killers.
For the next week, a range of the most popular games across the App Store — spanning from racing and sports titles to strategy, puzzle and action games — are offering limited-edition, custom (RED) content, exclusively available on the App Store. All proceeds from the associated in-app purchases go to the Global Fund.
The 20 participating games include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies.
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Over 400 Apple Stores on five continents will turn their logos red or feature (RED) window decals to raise visibility for World AIDS Day in Apple's most widespread implementation of support for (RED) at its stores. Apple Store employees will share all the ways our customers can join us in supporting (RED) and the fight against AIDS.
Starting tomorrow through December 6, Apple is donating $1 to (RED)’s mission for every purchase made with Apple Pay at an Apple Store, on Apple.com or through the Apple Store app, up to $1 million. Bank of America will also make a donation for every Apple Pay transaction using its cards, also up to $1 million.
Customers around the world can also easily donate directly to (RED) through iTunes. In the US, iTunes Movies is offering a free download of The Lazarus Effect, the documentary about the mission of (RED).
The Killers’ holiday album, Don’t Waste Your Wishes, is exclusively available on iTunes featuring all 10 of their holiday singles, as well as a new track “I’ll Be Home for Christmas,” with 100% of the proceeds in the US going to the Global Fund.