Consumer mobile app startup Yes, Inc. is joining Twitter and with it the company’s CEO, Keith Coleman, is becoming the new vice president of product for the social network. Yes will be shutting down its two mobile apps—wyd, which is for sharing status updates, and Frenzy, which is for making plans with friends. Coleman and six other employees from Yes will be taking on product and design roles at Twitter as part of the agreement.
Coleman has the unenviable task of steering the core Twitter app and service, a spot that has been vacant for the past six months. The core product that has been attributed as being one of the main reasons why the company has struggled to expand its user base. Let’s see what he can do for the social network.
Source: Recode