Microsoft says interest and sales of their Surface line of products is at an all time high in November befhind the release of the new Surface Book with Performance Base, the Surface Studio as well as the discounted Surface Pro 4. Microsoft is also crediting its trade-inprogram, which accepts Apple MacBooks for trade-in value towards a new Surface device being behind some of their success.
Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface[… ] It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.
“We’re having our best holiday ever,” Microsoft’s Bill Hall claimed in a Surface momentum post. “November was our best month ever for consumer Surface sales. The Best Buy-exclusive Surface bundle sold out on the first day. The momentum was seen worldwide. In the UK, we had the best single week for Surface ever and in Germany the Surface Pen became the best seller in PC Accessories on Amazon.com for over 12 hours.”
The Surface Book with Performance Base started being available in Canada just last week, while the Surface Studio, Microsoft's new all-in-one touch-enabled PC, has yet to be formally launched in Canada and is currently back-ordered in the US until January 2017. Microsoft has been discounting and offering bundles on their Surface devices as during Black Friday, Cyber Monday and heading towards Christmas.
Source: TechCrunch and Thurrott.com