In case you were privy or not, Tumblr had a GIF-creation tool inside its photo post option. Their making it more prominent though as a separate options so users will be aware it exists. You won’t just be able to create GIFs from your clips but also draw on top of them, or place emojis, or superimpose text, much like what you can do with Snapchat. Of course, it isn’t a comprehensive editor but you can tweak your GIFs as you please. It’s currently available on iOS but should be making its way to Android soon.
Source: Engadget