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Fitbit's new Alta HR fitness tracker is thinnest with built-in heart rate monitoring

By Gadjo Cardenas Sevilla

Fitbit is making a big impact in fitness trackers and wearables by going small. The new Fitbit Alta HR, is the slimmest and most inconspicous fitness tracker with a display and built-in 24/7 heart rate monitoring. Continuing to dominat the  fitness tracking and analytics segment, Fitbit has also added New Sleep Stages, Sleep Insights and Fitbit Community available this week in the free Fitbit app available for Android, Windows, and iOS.

Fitbit is the leader in the connected health and fitness market. The announced the availability of Fitbit Alta HR, which starts at $199 is available starting today at major retailers across the globe. Alta HR has world’s slimmest fitness wristband with continuous heart rate tracking, Fitbit Alta HR combines the benefits of PurePulse technology with automatic exercise recognition, sleep tracking, battery life of up to seven days.

Data and analytics has made it possible for Fitbit to dominate in analyzing Sleep Stages using accelerometer data and heart rate variability (the changes in time between beats), plus Fitbit’s proven algorithms to more accurately estimate how long you spend in light, deep and REM sleep stages, as well as time awake, each night to help you better understand your sleep quality. 

Sleep Insights provide actionable guidance and coaching to help you improve the quality of your sleep and, in turn, your overall health. As you continue to track your sleep, the insights will become more personalized to you, your sleep patterns and your activities. 

Cardio Fitness Level provides a snapshot of your cardiovascular fitness based on your estimated VO2 Max, while Relax guided breathing offers two- and five-minute sessions that are personalized to your breathing rate so you can gain the benefits of a guided breathing practice.  

Fitbit Alta HR comes to Canada for $199.95  with a Classic band in black, blue gray, coral or fuchsia. Classic accessory bands, Luxe premium leather accessories, Luxe metal bracelet and Special Edition trackers are available for $39.95, $79.95, $139.95 and $229.95, respectively.iv Designer collections are also available from PUBLIC SCHOOL and coming soon from Tory Burch.

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