Rumour has it Tesla is currently in talks with music labels to build its own streaming music service in its cars. Why are they doing this? Because they can. According to music industry sources, the company is talking to labels to help create this music service that will be bundled with the cars. There are supposedly going to be multiple tiers of the service, starting off with a Pandora-like web radio offering.
Why they won’t just integrate existing services, we can’t say. A Tesla spokesperson told Recode, “We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose. Our goal is to simply achieve maximum happiness for our customers.