It seems like an inevitable thing that Google is looking to include advertising into the virtual reality space. The company’s internal incubator Area 120 has a new experiment they call Advr. It’s a way to include ads into the VR space that they say aren’t disruptive for the viewers or hard to implement for the developers. One example they have is the ad cube, which users can opt to interact with. By tapping on the cube, a 2D video player pops up with the ad playing. For now, you can see there’s a “Close Ad” button but we can’t say if that’ll remain the same if or when Google decides to bring sto users.
Area 120 is supposedly working with some developers already but they won’t disclose who. They want the format to work on different VR platforms like Google Cardboard, Daydream, and Samsung Gear VR. Any developers who want to try it out can apply for an early access to the program here. Now, we just hope what they do develop something that isn’t obtrusive and useful.
Source: Tech Crunch + Android Authority