Apple reveled its new Apple TV 4K set top box now with HDR functionality and featuring a new 4K user interface as well as HDR (High Dynamic Range) colour gamut for truer to life details.
Apple has also announced various content deals bringing 4K content from various studios to Apple TV. Aside from from iTunes, Apple will also feature Netflix and Amazon Prime content in Ultra HD quality as well. Canada, along with Austrailia, are getting Apple TV 4K services later this month. Other countries. Apple VP Eddy Cue also announced that live news and live sports will be coming to the Apple TV app.
Featuring an Apple A10X Fusion chip, the Apple TV 4K also has a gaming play as evidenced by a demo during the event.