Hoping to get you to use subscription-based apps, Apple is highlighting apps that come with free trials. At the moment, you get four of these apps: 1Password, USA Today, Lake: Coloring Books, and Panna Video Recipes. You can check these out through the Try It For Free section in the iOS App Store (located in the Apps tab). The App Store highlights the free trial offered by these apps. If you opt for the free trial, you be taken to the “Subscription Offer” screen where you’ll be informed of how long the trial runs for, the price after the trial, and how you can download the app.
Source: 9to5Mac