Spotify’s out-of-home Wrapped campaign is here and we get to see some of the quirky listening habits of its users. Like how one user is listening to a “clam meditation” instead of a calm one to get through the year. This campaign is going to be launched across digital and social platforms and puts the spotlight on 50 artists including Ariana Grande, Post Malone, and Shakira. The campaign will be coming to different countries like Canada, Australia, the US, Brazil, and the UK. According to June Sauvaget, global head of consumer marketing for Spotify, the Wrapped campaign is a “true representation” of the company’s proposition to be a “platform for discovery.” It’s also the brand’s way of saying “thank you” to its users for its impact on shaping the platform this past year.
Some of the fun takeaways from the campaign include “3,754 Laurel playlists created vs. 1,059 Yanny playlists created” and for users God is definitely a woman with God is a woman fan-made playlists numbered at 28,802, while there are nine playlists that claim God is a man. Also, someone made an “Its [sic] the royal wedding tomorrow!!!” playlist 22 days after the wedding.
Source: Taxi