The ad is sweet but burns deeply. A 10-year-old girl implores her grandmother not to buy the iPad because while that was okay when she was 6, it's not anymore because she is 10 and needs a 'real computer.' The girl continues singing praises for all the world-changing things a Surface can do. This shows how competitive the 2-in-1 tablet market has become in the consumer space. As tablets continue to attempt to replace laptops, we will continue to see more of this type of advertising. Microsoft's latest ad seems to be a response to Apple's "What's a Computer," iPad Pro ad from more than a year ago.