Beyoncé has just released a new joint album with her husband Jay-Z on his own streaming service Tidal (where the pop superstar is also a shareholder) and one of the songs find her taking a dig at competitor Spotify. Beyoncé doesn’t hold back in “Nice” as she sings "Patiently waiting for my demise / 'cause my success can't be quantified / If I gave two fucks about streaming numbers / would have put Lemonade up on Spotify." Bey’s 2016 album Lemonade was released exclusively on Tidal.
Called Everything Is Love, the album features nine tracks with each credited to the couple a.k.a. The Carters and comes in at under 40 minutes. Using their clout as one of the biggest power couples in the music industry, the album is definitely seen as a way to help turn Tidal’s fortunes. The streaming service has had its fair share of controversies recently—including allegations of late royalties and inflated streaming numbers. Whether this would help retain users is a different question. It could spike trial sign-ups and one-month subscriptions, but will people keep coming back to the service? We can’t say. We don’t have access to Tidal’s exact subscriber base but it’s believed to be far smaller than Spotify’s 75 million paid users (as of March) or Apple Music’s 50 million (as of May, with this number including trials).
Source: Engadget