YouTube is hoping it can help its creators earn more by brining non-skippable ads to everyone, meaning creators can start to monetize their videos. This feature was first available to a select few as an experimental option but now it’s coming to everyone who’s part of YouTube’s Partner Program. Advertisers, as we know, tend to pay more for ads that get watched in their entirety. As a viewer, it’ll probably concern you how long these videos are. But according to a Google Help page you can expect these non-skippable ads to be between 15 to 20 seconds.
Creators who get access to this feature will have it auto-activated for all the previous uploads and you’ll get access to tools to track the performance of these non-skippable ads. If it looks like there’s a decline in viewership or earnings, this feature can be deactivated for all videos in the settings.
Source: Engadget