During the Samsung Unpacked event, Samsung also revealed it’s entering a long-term partnership with Spotify. Spotify CEO Daniel Ek describes this partnership as something that will include all Samsung devices, ranging from phones to TVs, to speakers. The app will now be part of the setup experience of Samsung devices and will get deeper integration through the current Spotify Connect feature. On top of that, Spotify and Samsung accounts will eventually be linked for smart home integration via the SmartThings app. The streaming music service will also be the default music option for Bixby, among other possible new features coming in the future.
Ek said in a press release, “For example - when you buy a new Samsung phone and use the SmartThings app to set up your Samsung Smart TV or Galaxy Home, you will be prompted to link your Spotify account. So right from the beginning, you’ll have that collaboration. It only takes a few simple steps. Additionally, we're also making it easier to move playback to various hardware devices with Spotify Connect. When a user enters WiFi while listening to music on mobile with the Spotify app, they’ll be able to move playback from the mobile lock screen, instead of having to go back in the Spotify app.”