Once memes go viral and spawn ridiculous challenges, it’s hard to slow these down—no matter how stupid or dangerous they might be. Netflix is feeling the negative effects of how viral its horror film Bird Box became. The streaming service had to warn people to not take part of the “Bird Box challenge,” where people walk around with blindfold at all times as they attempt to go about their lives. Some took more extreme approaches, like YouTube creator Morgan Adams who attempted a 24-hour challenge. In a tweet released on its official account, Netflix says, “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.” Whether that warning makes a difference or not, we can’t say. But we have to side with the streaming service on this one, just don’t do it.
Source: The Verge