Source: Netflix
Netflix wants you to keep subscribing with a new tab it's introducing to its TV app. The new "Worth the Wait" row will show you content coming to the streaming service over at least the next 15 days and up to 365 days. Like the "Coming Soon" row, you can set reminders for the show or movie that catches your eye. The Coming Soon section shows content coming in the next week or two.
The addition of this new section might be Netflix's attempt to convince subscribers to keep their accounts, even if they aren't watching too many shows or movies at the moment. It's a way to let them know what's in the works and what you can look forward to. Perhaps it might keep you around even if Netflix increases its price. The new section is coming to the TV app first, but Netflix plans to test it out on the web later this year.
Source: Engadget