Google Play Movies
Google Play Movies might be trying to lure in more people by offering free ad-supported movies that you can stream. XDA found lines of code in version 4.18.37 of the app's Android version that this feature might be in our immediate future. The announcement message included words like "hundreds of movies" that could be available with "just a few ads." 9to5Google speculates it could be similar to Vudu, which is a movie and TV marketplace on its own but also has a rotating library of free, ad-supported content that can be watched.
The lines of code also show the feature asking users to provide birthdates, perhaps to keep children from watching R-rated films. And it seems there will also be a notification when an ad is in progress when the content is being cast to a Chromecast target. There is no timeline when Google might release this feature. But with the COVID-19 pandemic keeping a lot of us at home, now might be the best time for Google to introduce the feature.