We've managed to escape Amazon Prime price hikes since it became available in 2013. But that isn't the case anymore. The $8 per month rate will now cost $10, and the $79 per year will now cost $99. Existing users will see the price jump next month after May 13, while new subscribers will pay this higher fee immediately.
According to the company, the price hike is because it "continues to invest heavily in Prime," including a more comprehensive product selection and the introduction earlier this year of free one-day shipping on items in most Canadian cities without a minimum purchase requirement. The subscription also includes access to its video streaming service, music, e-books, and gaming options. Amazon has been aggressively spending on its movies and TV shows, so it's unsurprising it's starting to ask customers to pay up.