Source: Valve
Valve is changing the frequency of its big sales. Starting in 2023, Steam will forego its Lunar New Year Sale for the spring sale. That will run from March 16 to 23. According to the company, the spring sale is a popular request from developers and publishers. Many commented how the Lunar New Year sale (around late January or early February) ran too close to the December holiday sale.
"It will allow us to create more space between our four major seasonal sales and provide more opportunities throughout the year for developers to expand and execute their discounting calendar," Valve said in a blog post. "We think many publishers will still opt to discount games around the Lunar New Year holiday, using the custom discount tools. But we suspect customers will be better served by a little bit more time between the big Steam-wide seasonal sales."