Image: Microsoft
In a major push towards digitalization, Coca-Cola and Microsoft announced a five-year US$1.1 billion partnership. This strategic move focuses on integrating Microsoft's cloud and generative artificial intelligence solutions across Coca-Cola's global operations. The partnership signifies Coca-Cola's commitment to a "digital-first" approach.
Microsoft Azure and Azure OpenAI Service will be central to streamlining operations and fostering innovation in areas like marketing, manufacturing, and customer service. Tools like Microsoft 365 Copilot will further enhance workplace productivity.
Coca-Cola has already successfully migrated its applications to Azure, with significant adoption among its bottling partners. Executives from both companies see this agreement as a game-changer, transforming Coca-Cola into a more agile, efficient, and innovative enterprise. It not only expands on their previous US$250 million collaboration but also marks a significant milestone in Coca-Cola's digital transformation journey.