The connected car platform wars are heating up. Audi, Mazda, Jeep, Chrysler, Fiat and Alfa Romeo have joined the growing list of Apple CarPlay partners whose upcoming models will offer the ability for users to plug in their iPhones and control various functions and apps right from their car's touchscreen or via Siri.
Many of these manufacturers and sub-brands are also part of Google's Open Automotive Alliance which means the type of smartphone you own may be a big determining factor on the next car you buy. CarPlay has 31 partners so far and companies like Pioneer and Alpine are creating CarPlay head units for those of us with older cars but who want the latest tech. Check out our video demo of Apple's CarPlay on the sexy $300,000 Ferrari FF.