The Apple Beat: The iPhone ‘S’ Cycle in focus
Saturday, September 26, 2015 at 9:25AM 
By Gadjo Cardenas Sevilla
While it makes for a cool feature to demo, 3D Touch is actually the one feature that could rewrite the way we use our iPhones and in a dramatic way that changes what we can accomplish simply by tapping, pressing, and press-holding on icons and menus.
Every other year, Apple launches a ‘new and improved,’ variant of the iPhone from the previous year. Some think of the ‘S’ iPhones as the tock of the tick-tock cycle and usually wait to upgrade to the next magical and revolutionary device to ship a year later. For others, the ‘S’ devices are actually the best version of that generation’s iPhone and the device to get.
By comparison, other smartphone manufacturers tend to dramatically overhaul their flagship models on a yearly basis. Not just in look and feel, but also in functionality and even user interface. I guess with the exception of HTC, which has pushed out similar looking flagship phones for the past three years now, the objective for the likes of Samsung, LG and countless others, is to offer something almost completely new each succeeding year.