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Entries in MacBook Air (22)


Apple Beat: The Enduring, Elusive, MacBook Air 

By Gadjo Cardenas Sevilla

When the first MacBook Air was released in 2008, it was an expensive and somewhat impractical subportable notebook that pushed the boundaries of thinness and portability above all else. It wasn’t very powerful, battery life was so-so and the lack of I/O limited its appeal.

It did introduce unibody construction to the mainstream, later on SSD (Solid State Drives) and changed the way Apple built its hardware from that point onwards.

Six years on, the MacBook Air has evolved into a versatile, powerful all-day computer and possibly the most popular Apple portable ever made. During yesterday’s Microsoft Surface Pro 3 reveal in New York, the Redmond Giant’s executives poked barbs at the MacBook Air as a representative of “The Laptop,” their own product, the third generation Surface tablet, being touted as more than just a hybrid device but a replacement for laptops.

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Apple updates MacBook Air line with faster processors

Apple has updated the ultra-thin notebooks to newer 1.4 GHz dual-core Intel Haswell processors (up to 2.7 Ghz Turbo Boost) and as a result improved battery life by up to an hour. Check out the new MacBook Airs online here.

“With MacBook Air starting at $999, there’s no reason to settle for anything less than a Mac,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Macs have never been more popular, and today we’ve boosted the performance of MacBook Air so even more people can experience the perfect everyday notebook.”

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Review: Apple MacBook Air 13-inch (2013)

By Gadjo Cardenas Sevilla

Today’s 13-inch MacBook Air exemplifies a product that’s been constantly refined, improved and updated while maintaining all the best features and elements that have made it arguably one of the best notebooks of all time. 

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MacBook Pros with Retina Display get new processors, lower prices

Apple is making the MacBook Pro with Retina display faster and more affordable with updated processors and lower starting prices. The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory. Apple today also announced that the 13-inch MacBook Air with 256GB of flash has a new lower price of $1,399.

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