The Apple Beat: Stage is set for next evolutionary phase for iPhone and iOS

By Gadjo Cardenas Sevilla

Any Apple launch event easily obscures the majority of technology launch events happening at the same time. Events focused on a new iPhone are easily the most anticipated and widely covered.

How crazy does it get? While watching the local news on CP24 this morning, the hosts were discussing the invitations sent by Apple to select media for the upcoming September 10 launch to be held in Cupertino. Most smartphone launch events will never gain mention in a morning news show, but an Apple invitation to an upcoming event is big enough news.

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