Pandora seems to be positioning itself to be acquired. A report from The New York Times claims Pandora, with the guidance from Morgan Stanley, is currently in preliminary discussions for a possible acquisition. It isn’t specified if there are potential buyers. Recent moves from Pandora’s end—like buying technology from the now-shuttered Rdio and acquiring Ticketfly—are believed to help make the service more attractive to streaming music fans, especially with its stocks down 60 percent since October 2015. But it can also be looked at as a way to make the company more attractive to potential buyers. Pandora won’t comment on the report but we won’t be surprised if we hear more about this in the future.
Source: The New York Times | Via: The Next Web