Sporting goods brand Under Armour says that 150 million user accounts of its MyFitnessPal app and service have been compromised and has asked that users with accounts and passwords on the service change passwords on other services is they are using these. Not a good look for a service that's trying to compete with the likes of Fitbit of Apple in the highly competitive fitness app space. MyFitnessPal tracks exercise and diet for a more holistic picture of a user's health.
MyFitnessPal customers got a rude awakening from Under Armour with an email stating user account information involved in the breach includes user names, email addresses, and hashed passwords, but no financial information like credit card numbers or government or identifiers like social security numbers. It seems no service is safe as millions are still reeling from the Cambridge Analytica fiasco. Companies need to do a better job at protecting user data, it needs to be a priority, otherwise the resulting loss of goodwill and trust will result in users abandoning these services in droves.