Photo: Mercedes-Benz
Mercedes-Benz has invented a new way to signal when its cars use its Drive Pilot autonomous system: a turquoise light. This light—which is added to the existing red, white, and orange lights—is meant to inform other drivers and pedestrians that the car is driving itself.
Drive Pilot is the first software in a production car to be granted a level 3 classification. This means that under certain conditions the driver can take their eyes off the road and hands off the wheel.
The turquoise light is designed to prevent confusion and anxiety among other road users, who might otherwise wonder why the driver is not paying attention or even get pulled over by the police. It also aims to improve safety and efficiency, as it could help other drivers adjust their behavior and anticipate the actions of the autonomous car. For example, if a driver sees a turquoise light next to them, they might give more space or avoid cutting in front of the car.
So far, the light has only received approval in two states—Nevada and California—where Drive Pilot is also certified to operate on major freeways. Mercedes-Benz is the first automaker to receive such approval, setting a precedent for the future of autonomous driving.
The turquoise light is not only a practical innovation but also a marketing strategy for Mercedes-Benz. It creates a distinctive identity for its Drive Pilot-equipped cars. It also invites curiosity and interest from potential customers, who might want to experience the convenience and comfort of a level 3 autonomous car. The turquoise light looks like a simple but effective way to communicate complex and advanced technology.