Apple
Apple announced its first fall special event on September 12 and invited the media to watch a live stream of the Apple Event from Apple Park. The online presentation will start at 10:00 a.m. Pacific, 1:00 p.m. Eastern, and will be available on Apple’s Events page and the Apple TV app.
The event is titled “Wonderlust,” a wordplay on “Wanderlust.” The event logo is a stylized Apple shape, with blue and yellow particles forming a sand-like texture. As usual, the name and the logo do not reveal much about what Apple will unveil at the event.
Apple is known for holding special events in the fall as it prepares for the holiday shopping season. This is when Apple usually launches its most popular and profitable products. The event's main attraction will likely be the new iPhone 15 models, which may feature USB-C ports instead of Lightning. Apple may also introduce new Mac models with M3 chips, but those could be delayed to a later event.