The AI-related PC hardware (RAM, GPU) squeeze is trickling down the personal computer space and hitting consumers' pockets. Not only are new product releases stalling, older models are costing significantly more.
Microsoft has raised prices across its entire Surface lineup at the Microsoft Store Canada, with retailers expected to follow suit soon. Both its midrange and flagship Surface PCs are now substantially more expensive than they were just weeks ago by up to $500 more.
The hikes are steep. The Surface Pro 12-inch, previously the most affordable modern Surface at now starts at approximately $1,424.99 CAD. The 2024 Surface Pro 13-inch starts at $2.042.49 CAD. Similarly, the Surface Laptop 13-inch starts at $1,567.49 CAD, while the 13.8-inch flagship model lands close to $2,042.49 CAD, and the 15-inch variant starts around $2,069.99 CAD.
According to Microsoft, the increase stems from surging memory and component costs. “Due to recent increases in memory and component costs, Surface is updating pricing on Microsoft.com for its current‑generation hardware portfolio,” a company spokesperson told Windows Central. “We remain committed to delivering value to customers and partners while upholding our standards for quality and innovation.”
These adjustments reflect broader industry pressures. The PC market has faced escalating costs due to tight RAM supply chains, higher transportation fees, and advanced chip shortages.
Analysts expect pricing volatility to continue through 2026 as manufacturers scramble to offset supply constraints and invest in AI-ready hardware. For Canadian consumers, that means premium laptops are likely to stay pricey for the foreseeable future—even as performance and innovation march forward. Buyers can still find deals through Amazon and similar resellers, but the pricing squeeze will likely get tighter before things ease up.