Google, Meta
Aside from optimizing the main app experience, Google and Meta promise to introduce new tools to Instagram's Edits app. They promise to turn "raw footage into polished content in seconds" by using on-device AI. A couple of the upgrades include "smart enhance" and "sound separation." The former can upgrade your photos and videos with a single tap. Meanwhile, the latter allows the app to easily identify and separate audio tracks within your video (such as wind, noise and music), so you can boost the sounds you want and remove those you don't.