Netflix announced partnerships with leading digital publishers to bring fan-favourite videos to members in the United States, Canada, United Kingdom, Ireland, Australia, and New Zealand beginning August 3.
As Netflix continues to expand beyond series and films, these videos give members more ways to explore the stories, personalities, and conversations they love. Spanning food, travel, fashion, entertainment, design, wellness, and more, the collection complements Netflix’s growing entertainment ecosystem that now includes live events, mobile clips, games, and podcasts.
Content from partners in this first wave will include popular series and videos from brands such as:
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BuzzFeed: A*Pop, BuzzFeed Celeb, Cocoa Butter, Pero Like, Tasty
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Condé Nast: Allure, Architectural Digest (AD), Bon Appétit, Condé Nast Traveler, Epicurious, Glamour, House & Garden, Self, Teen Vogue, Vanity Fair, Vogue, Wired, World of Interiors
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Hearst Magazines: Cosmopolitan, Elle, Harper’s Bazaar, Seventeen, Women’s Health, Town & Country, Delish, Good Housekeeping
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PMX, a subdivision of Penske Media: Billboard, Eater, Indiewire, Rolling Stone, The Hollywood Reporter, Variety
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People Inc.: Entertainment Weekly, Food & Wine, InStyle, PEOPLE, Travel + Leisure
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Tastemade: Tastemade
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Vice: Munchies
Members can expect a mix of licensed archival and ongoing series like BuzzFeed Celeb’s 30 Questions, Tasty Recipes, Vanity Fair’s Lie Detector, AD’s Walking Tour, Elle’s Where is the Lie, Harper’s Bazaar’s Burning Questions, Billboard’s 24 Hrs With, Variety’s How Well Do They Know?, PEOPLE’s My Life in Pictures, Travel + Leisure’s Travel Unfiltered, Tastemade’s Struggle Meals, Munchies’ How To… and many more.
Discoverable directly from the Netflix homepage starting August 3, these videos range from 3-minute-quick hits to 20-minute episodes and offer new ways to discover travel inspiration, cooking ideas, fashion trends, celebrity profiles, home and gardening tips, viral conversations, and more.
“Members don’t just want to watch a show or film and move on - they want to keep exploring the stories and personalities they love long after the final credits roll. These partnerships help us deepen fandom and create more ways for members to carry those stories with them throughout their day,” John Derderian, Vice President, Animation Series + Kids & Family TV overseeing this initiative said.
*photo credit by Mollie Sivaram on Unsplash