Trio of Apple TVs
In what might be considered a somewhat confusing move, Apple has opted to rebrand its in-house streaming platform, Apple TV+. It will now just be called Apple TV. The change was spotted in a press release for the streaming launch of the F1: The Movie.
However, now Apple TV refers to three different things. One is the streaming service, the other is the app you stream from, and the set-top box. As GSMArena pointed out, the name change hasn't appeared on the Apple TV+—or should we say, Apple TV—landing page, yet.