Apple launches $799 MacBook Neo

Apple capped off its week of new product annoouncements by announcing the highly anticipated MacBook Neo, a US $599 ($799 CAD) consumer laptop featuring a 13-inch liquid retina display, an Apple A18 Pro chip, 8 GB of RAM, 16 hours of battery life, and Apple Intelligence capabilities. The Macbook Neo comes in an array of colours, including silver, blush (pink), citrus (yellow), and Indigo (blue). It ships qith 256 GB of storage with an option for 512GB and Touch ID for extra.  Pre-orders are available today for shipping on March 11. The MacBook Neo seems to be targetting Windows and Chromebook switchers.

Premium features trickle downwards for Apple's iPhone 17e and iPad Air

Apple began its week of new product reveals by launching the iPhone 17e, and the iPad Air in 11-and-13 inch. configurations. The latest updates are geared towards the mid range of the consumer market but offer a variety of desireable features previously avaiable in more expensive segments.

iPhone 17e comes in black, white, and soft pink in 256GB and 512GB storage capacities, starting at $899 (CAD). It features an A19 SoC, double the storage from previous e-series iPhones (from 128-256GB), and full-magsafe support for chargers and accessories. Most importantly, the spec bump makes it more compatible with AI workflows, just in time for Apple Intelligence features around the corner.

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Apple is launching the 'Awe dropping' iPhone 17 series on Sept. 9

Source: Apple

We finally get a launch date for Apple's newest iPhones. And the company claims they will be "awe dropping." The iPhone 17 event will take place on September 9 at the Steve Jobs Theatre in Apple Park at 1 PM ET / 10 AM PT.

Aside from the standard iPhone lineup, media reports have claimed that Apple will unveil a new 6.6-inch iPhone 17 Air, its slim and light model that's a step away from the company introducing foldable devices into its roster.

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Apple unveils M3 MacBook Air aimed at consumer AI applications

Apple today unveiled new M3-powered MacBook Air 13 and 15-inch models. The new Airs are up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air. Pricing The 13-inch MacBook Air with M3 starts at $1,449 (CAD) and $1,299 (CAD) for education, and the 15‑inch MacBook Air with M3 starts at $1,749 (CAD) and $1,599 (CAD) for education. Both are available in midnight, starlight, silver, and space grey. The models are available for preorder now for shipping and in-store availability on March 8.

Apple is finally using AI in their marketing for these laptops in anticipation of huge AI software update in June. The consumer focus of the MacBook Air positions it as a strong choice considering the entire PC market is pivoting ot on-device AI in forthcoming PCs, ostensibly at a higher cost.

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