Premium features trickle downwards for Apple's iPhone 17e and iPad Air

Apple began its week of new product reveals by launching the iPhone 17e, and the iPad Air in 11-and-13 inch. configurations. The latest updates are geared towards the mid range of the consumer market but offer a variety of desireable features previously avaiable in more expensive segments.

iPhone 17e comes in black, white, and soft pink in 256GB and 512GB storage capacities, starting at $899 (CAD). It features an A19 SoC, double the storage from previous e-series iPhones (from 128-256GB), and full-magsafe support for chargers and accessories. Most importantly, the spec bump makes it more compatible with AI workflows, just in time for Apple Intelligence features around the corner.

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