Premium features trickle downwards for Apple's iPhone 17e and iPad Air

Apple began its week of new product reveals by launching the iPhone 17e, and the iPad Air in 11-and-13 inch. configurations. The latest updates are geared towards the mid range of the consumer market but offer a variety of desireable features previously avaiable in more expensive segments.

iPhone 17e comes in black, white, and soft pink in 256GB and 512GB storage capacities, starting at $899 (CAD). It features an A19 SoC, double the storage from previous e-series iPhones (from 128-256GB), and full-magsafe support for chargers and accessories. Most importantly, the spec bump makes it more compatible with AI workflows, just in time for Apple Intelligence features around the corner.

iPad Air, starting at $799 (CAD) at $799 (CAD) for the Wi-Fi model, and $999 (CAD) for the Wi-Fi + Cellular model. The 13-inch iPad Air starts at $1,099 (CAD) for the Wi-Fi model, and $1,299 (CAD) for the Wi-Fi + Cellular model, now features the M4 processor, placing it on par with older iPad Pros, a ram boost from 8GB to 12 GB, and is  the first iPad Air to feature WiFi 7. The tablets are available in blue, purple, starlight, and space grey.