Apple unveils M3 MacBook Air aimed at consumer AI applications
Monday, March 4, 2024 at 11:02AM 
Apple today unveiled new M3-powered MacBook Air 13 and 15-inch models. The new Airs are up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air. Pricing The 13-inch MacBook Air with M3 starts at $1,449 (CAD) and $1,299 (CAD) for education, and the 15‑inch MacBook Air with M3 starts at $1,749 (CAD) and $1,599 (CAD) for education. Both are available in midnight, starlight, silver, and space grey. The models are available for preorder now for shipping and in-store availability on March 8.
Apple is finally using AI in their marketing for these laptops in anticipation of huge AI software update in June. The consumer focus of the MacBook Air positions it as a strong choice considering the entire PC market is pivoting ot on-device AI in forthcoming PCs, ostensibly at a higher cost.