Apple snaps up Israel-based startup Q.ai for a reported cool $2 billion
Friday, January 30, 2026 at 9:43PM
Nicole Batac in Apple, Apple Beat, Apple Beats, Artificial Intelligence, Beats, News, Press release, Qai, acquisition

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Apple recently acquired Israel-based startup Q.ai in a bid to accelerate its artificial intelligence efforts. While the company did not disclose the terms of the deal, reports indicate that the arrangement is valued at nearly $2 billion. If the figure is correct, the Q.ai purchase is Apple's second-largest acquisition to date, following the Beats purchase in 2014 for $3 billion.

It's unclear how Apple plans to leverage Q.ai, but the company's past work suggests Apple is doubling down on AI-powered wearables. Q.ai CEO Aviad Maizels and the other founding members of the company will join Apple as part of the deal.

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