New Yorker publishes rare and intimate profile on Apple's Jony Ive

By Gadjo Cardenas Sevilla

The New Yorker's Ian Parker's immersive profile "The Shape of things to Come," on Apple's SVP for Design Jony Ive is totally worth reading. It gives an intimate profile on Ive as the key cog of Apple's product design powerhouse, his approach on how user interface and design should be seamless as well as the evolution of various key Apple products, including the anticipated Apple Watch. It is an engrossing read from end to end.

The profile is around 17,000 words long but it s definitely worth a read because it covers a lot of things related to Apple, Ive, Tim Cook and the way products come to life from concepts. I enjoyed this more than the unauthorized Jony Ive: The Genius Behind Apple's Greatest Products biography which was woven mostly from second and third-hand sources.

Microsoft Office for iOS now allows storing files on iCloud

True to its current motto of being the 'productivity company,' Microsoft has continuously improved the experience of Office 365 users using the apps on non-PC or Microsoft devices. The latest update to Microsoft Office for iOS allows users of Word, Excel, and PowerPoint to save their files on iCloud (as well as the de facto OneDrive).

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Under Armour releases innovative UA SpeedForm Gemini running shoe

Some interesting innovation in the running shoe space by Under Armour with the announcement of the UA SpeedForm Gemini long distance running shoe which features  new Charged Cushioning and the precision-fit UA SpeedForm upper. It features a seamless heel cup and lightweight, breathable upper, which minimizes distractions and allows for a more locked in, personalized fit.

Building upon the earlier UA SpeedForm models including UA SpeedForm RC and UA SpeedForm Apollo, UA SpeedForm Gemini brings the same precision fit and feel to a shoe made for long distance running. Made in a clothing factory, all shoes in the collection feature a seamless heel cup and lightweight, breathable upper, which minimizes distractions and allows for a more locked in, personalized fit. Hit jump for the full release and all the details.

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Kensington's new rugged cases protect iPad Air 2 and iPad mini 3

Kensington announced its BlackBelt and SafeGrip rugged cases are now available for the iPad Air 2, iPad mini 3, iPad mini 2, and iPad mini tablets.

As the iPad continues to get thinner and lighter, it is used in a variety of environments, from the classroom, conference room or family room, making it vulnerable to drops, bumps and scratches.

The Kensington BlackBelt and SafeGrip rugged cases are designed to protect the iPad with a tough, padded layer of rubber and additional features such as extra thick corner protection, and a raised bezel to prevent screen scratches. Check out the details here.